By Joe McKendrick
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This is the digital age -- throw everything we've ever known about succeeding in business out the window, right? Wait a second, not quite everything. |
There are basic
rules for business success that haven't gone away with the digital age -- in
fact, they have only become more important. The skills listed below could have
appeared in any career book of the 1990s, 1980s, or even 1930s -- and continue
to withstand the test of time:
Communication skills:- Management is still tight with budgets, and
needs to be sold on new project ideas. The ability to construct an argument and
make your case forcefully and clearly to your boss, client or coworkers will
move your ideas to fruition. Computer systems can provide all the information
you need, but machines don't know how to package it up to get decision-makers
excited about lending their support to a project or idea.
Time management and organization:- The ability to stay organized and
prioritize tasks will go a long way to moving you and your team forward. An
application may accomplish a task within a millisecond, but it doesn't know its
context or how it fits into the scheme of things. Just as important, to be able
to make a decision and act on an opportunity now -- without
getting wrapped up by paralysis by analysis -- will deliver results.
Goal setting:- No business operation -- no matter how
automated and virtualized -- will get anywhere without a vision of the end result.
It is this vision that focuses and solidifies all activities teams are
undertaking.
Delegating:- No matter how talented and educated,
one individual cannot do everything that needs to be done to keep an
organization on track toward its goals. The ability to surround yourself with
talented people who can augment your skills will get things done every time
without fail.
Public speaking and presentation skills:- The ability to communicate your ideas
to audiences will raise your profile to new levels. Web-based conferencing
services make it easy, but face-to-face encounters will make lasting
impressions.
Relationship building:- Nothing helps lay the groundwork for
advancement more than cultivating and maintaining good relationships. Social
media and email may help make it easier to keep in touch, but the key is to
keep those contacts going.
Involvement in professional
groups/conferences:- The
best way to exchange ideas, learn new things and expand your network is to
become involved in groups relevant to your craft. This can be through user
groups for a particular software environment you work with, or professional
associations. There are plenty of websites and forums that enable professionals
to engage with one another online, but nothing seals a bond like face-to-face
activities.
Passion and determination:- Motivation has to come from within;
the drive to excellence is entirely an internal affair. Totally out of reach of
any IT system.
Civility, politeness, and respect:- Nothing makes a business a great place
to work more than mutual respect. This should be a golden rule for every tech
startup, Fortune 500 and public organization that wants to make a positive
difference in the world.
Entrepreneurial and innovation skills:- Even in the techiest of places, it
takes a sense of imagination to conceive new ways to create value. New ideas
aren't generated by machines, they come from the minds of the people using
those machines.
Desire to learn:- Nothing beats the value of education,
whether it's formal college degrees or completion of training skills in your
profession. Even seeking out coworkers on the job for opinions and experiences
means the growth of knowledge.
Flexibility and adaptability:- Rigidity never worked in the 1990s or
1930s, and it certainly won't work now. Be open to new ideas, environments, and
responsibilities. Technology will constantly be changing, professionals need to
change as well.
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