1. Nobody likes to sell
and nobody likes to be sold to.
- This is why people seldom consider marketing jobs as a worthy career.
- I must say here that you can never be out of job if you develop a career in sales and marketing.
2. Nobody buys features, they buy benefits.
- Human beings are naturally selfish. So, to attract more of them, you must show them how your products or services will solve problem or add value to their lives. Otherwise, they won’t make any buying decision.
- This is why people seldom consider marketing jobs as a worthy career.
- I must say here that you can never be out of job if you develop a career in sales and marketing.
2. Nobody buys features, they buy benefits.
- Human beings are naturally selfish. So, to attract more of them, you must show them how your products or services will solve problem or add value to their lives. Otherwise, they won’t make any buying decision.
3. As your knowledge
grows, so also is your Sales Ratio. This includes the knowledge of yourself,
product and the company you work for/with.
- The number of people that buys your product compared to the number of people that hears about it is known as Sales Ratio.
- The number of people that buys your product compared to the number of people that hears about it is known as Sales Ratio.
4. Aside knowledge, to increase your sales ratio; keep your sales funnel full.
- This is what enhances your wealth of experience.
- Your sales funnel talks about sales activities.
- So, the more you increase your sales activities, the higher your chances of increasing the rate at which you convert prospects to customers.
5. People buy first on
sentiments before they buy on logic.
- People (especially in this part of the world) buy because they know you. So, to make sales, start from the known to the unknown (Pythagoras Theorem).
- Cold-calling seldom gives you sustainable sales result. You are only likely to win big in a warm market.
6. Emotional selling may get you a one-time patronage but it is with the addition of educational selling that you are able to establish repeat purchase.
- Educational selling positions you as a problem solver.
- Emotional selling may initiate a relationship but it cannot sustain it for the long term.
7. People buy YOU before they buy your PRODUCTS.
- If people don’t buy YOU, it means your products are not likely to sell.
- People (especially in this part of the world) buy because they know you. So, to make sales, start from the known to the unknown (Pythagoras Theorem).
- Cold-calling seldom gives you sustainable sales result. You are only likely to win big in a warm market.
6. Emotional selling may get you a one-time patronage but it is with the addition of educational selling that you are able to establish repeat purchase.
- Educational selling positions you as a problem solver.
- Emotional selling may initiate a relationship but it cannot sustain it for the long term.
7. People buy YOU before they buy your PRODUCTS.
- If people don’t buy YOU, it means your products are not likely to sell.
NOTE:
Be part of the solution in your little corner or sphere of influence!
Take the practical step toward making Nigeria a better and richer nation.
MAKE A DIFFERENCE!
[The GAMEPLAN is brought to you by LIFEPAGE Limited -www.lifepagegroup.com
Be part of the solution in your little corner or sphere of influence!
Take the practical step toward making Nigeria a better and richer nation.
MAKE A DIFFERENCE!
[The GAMEPLAN is brought to you by LIFEPAGE Limited -www.lifepagegroup.com
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