BY JACQUELINE WHITMORE
When I was hired as a flight attendant for Northwest Airlines in
1992, I had to quickly learn how to be comfortable in front of a crowd. Keeping
everyone engaged through a monotonous safety presentation, after all, is easier
said than done.
If you’re new to public speaking, it can be intimidating -- for
some, it can be terrifying, to say the least. That’s why most people never
bother to master public speaking.
After I became a Certified Speaking Professional through the
National Speakers Association, I learned the content of my speech was often
less important than how I presented it. When we attend presentations by
speakers who appear calm, confident and organized, we feel more interested and
engaged.
Even if you’re nervous, it’s better to act confident rather than
reveal your true feelings. The trick is to stay as calm as possible and avoid
the most common rookie mistakes. Here are six phrases you should never say
during a presentation.
1. “Hello? Can
everyone hear me?”A lot of new speakers
will tap the microphone and ask if the people in the back of the room can hear
them. If you’re speaking at a large conference, there’s a good chance that
someone in the audiovisual department already checked the audio. Nevertheless,
it’s always a good idea to check it before you go on stage. Never assume that
all your equipment will work correctly. Arrive early to check everything out so
you will be better prepared.
2. “Are you out there?
These lights are bright.” When
you’re on stage, the lights can be nearly blinding. But no one needs to know
you can’t see anyone in the audience. Simply speak into the dark and give the
best presentation you can. Alternate where you direct your attention to give
everyone in the audience the impression you’re looking right at them. But be
careful. One time during a dress rehearsal, I miscalculated the length of the
stage and fell off into the front row!
3. “Well, I didn’t
have much time to prepare.” Never
start your presentation with an excuse like “They only invited me yesterday,”
or “I’m just getting over the flu.” The people listening to your presentation
are expecting you to do your best, regardless of how you feel or how much time
you’ve had to prepare. If you don’t have a lot of time to practice, choose a
topic that’s familiar to you. If you don’t feel well, keep calm and stay
hydrated.
4. “In the future, I
plan to…” If your new
product is still in production, try not to tell anyone. Exciting news is worth
the wait. Besides, your plans could change and anything could postpone your
plans. Most new products and ideas will shift and evolve based on new
information and feedback. Make a public announcement about your new designs,
products and offers when they’re ready. Most people don’t want to hear about
your hopes for the next five years. They only want to hear about what is
available to them right now.
5. “Ummm…” Avoid filler words including “Um,” “uh,”
“you know,” and “like.” Using these words too often takes away from the
effectiveness and eloquence of your presentation. They are also distracting and
make you sound unsure about what you’re going to say next. Try pausing if you
have to think of the right word. Or tell a story. Filler words oftentimes
vanish when you get involved telling a story. Besides, your audience will
remember a good story long after they’ve heard you speak.
6. “Hmm, the font is
small. Let me read this slide for you.” A visual presentation full of words is dull and boring.
Captivating pictures, short phrases and bullet points are ideal. Try not to
read your slides to the audience. That’s what handouts are for. Everyone came
to see you speak, to share your ideas, not read aloud. Any visuals or props you
choose to bring along should only serve to enhance your speech. Remember, you’re
the main event, not your PowerPoint presentation.
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